Supporting Local Businesses, Shopee launches #TatakPinoy Virtual Trade Fair.

  Shopee Philippines launches #TatakPinoy, a virtual trade fair geared towards supporting homegrown Filipino brands and micro, small, and medium enterprises (MSMEs).

  Shopee consistently advocates for the growth of local businesses. Amid the COVID-19 lockdown, which forced hundreds of Filipino businesses to close physical shops, Shopee supported over 1,000 sellers transitioning online through Shopee’s Seller Masterclasses and its partnerships with the Department of Trade and Industry (DTI), United States Agency for International Development (USAID), and local government units. The initiatives helped Filipino entrepreneurs gain a basic understanding of e-commerce and digital marketing. Sellers were also able to master Shopee’s marketing tools, helping them achieve their maximum potential in e-commerce.

  To further strengthen support for local entrepreneurs, Shopee and DTI are set to launch the very first #TatakPinoy Virtual Trade Fair, a campaign that aims to promote products from Filipino brands and local MSMEs. From February 19 - 21, shoppers can discover local delicacies and pasalubong items, particularly those from Regions XII and IV-A, on Shopee. They can also buy products from Filipina-owned businesses, championed by Shopee and USAID’s partnership to empower local female entrepreneurs.

  In its statement, DTI’s Bureau of Domestic Trade Promotion announced, "The Department of Trade and Industry - Bureau of Domestic Trade Promotion is proud to be a partner for #TatakPinoy on Shopee. This initiative will connect thousands of consumers to more than a hundred MSMEs on one platform. We invite Filipinos from all over the country to patronize and take pride in products that are certified #TatakPinoy from the National Trade Fair Pop-up Store and Go Lokal! Shopee Mall."
 

  Aside from discovering high-quality local craftsmanship and assisting local businesses in the process, shoppers can enjoy exclusive discounts up to 10% off on participating Filipino brands such as Colourette, Vice Cosmetics, and Human Nature.

  Shoppers can also enjoy more deals when they checkout using ShopeePay. For more information about the #TatakPinoy Virtual Trade Fair, visit https://shopee.ph/m/tatak-pinoy.