OPPO’s breakthrough technology for smartphone cameras is set to make its debut at the Mobile World Congress (MWC) 2017, the largest gathering for the mobile industry worldwide. Happening on February 28 in Barcelona,Spain.
The new technology, called the ‘5x’ project, will allow OPPO’s smartphone cameras to capture images with unprecedented clarity.
“OPPO’s relentless pursuit of perfection without compromise has given birth to a remarkable technological breakthrough that will change how the world perceives smartphone photography,” said OPPO Vice President and Managing Director of International Mobile Business Sky Li.
“We chose MWC to unveil the ‘5x’ technology in the belief that we can inspire the industry to aim higher, and continue to create pioneering products that give amazing experiences for consumers,” Sky added.
Leadership in Smartphone Photography
In recent years, OPPO has been leading smartphone photography through its innovative and user-oriented technology and products.
OPPO’s Ulike 2 model was the first smartphone to offer pre-installed beautication feature, which has become a standard configuration in almost every Android phone. The beautification feature has since evolved to Beautify 4.0.
In 2016, OPPO introduced the camera-focused F-series. The second phone in the ‘Selfie Expert’ series, the F1 Plus, was the first OPPO device to sport a 16 megapixel front camera.
In that same year, OPPO partnered with Sony to co-develop the 1/2.8-inch IMX398 sensor for the R9s to allow outstanding focusing speed, noise reduction, and low-light performance.
Global market intelligence firm International Data Corporation also reported that for two years now, OPPO is the world’s fourth bestselling smartphone brand.
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About OPPO
OPPO is a global electronics and technology service provider that provides customers with the latest and most exquisite electronic devices and mobile Internet service. OPPO delivers customers with the most delightful electronic experience that is full of surprises, through meticulous designs and smart technology. For more information, please visit http://global.oppo.com.
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